Hello! Im from Guatemala and for me it's difficult also because I live in a country without music industry. I've been working as an independent pr agent for three years now and I think I'm still trying to break up the barrier you mention. I work with local bands, we don't have formal record labels. Bands have to invest themselves in their projects, that's why I have to work with low budgets. I worked as a dj also so I met people in other radio stations and when I left, and I had to work with my first artist and single, it was easier cause they already knew me.
Radios did not pay attention at the beginning but if you have a good plan and good single they will.
Im not an expert that's why Im studying here hehe but I can tell you what I do having a similar market.
You have your first single, but you will have a cd right?
Do you already have your press kit? (pictures, a good photo session helps you a lot, info, everything that help you introduce your artist?) The image you want for him or her? The internet page ready? or facebook, myspace? I dont worry about a video clip cause we dont have video channels here at the moment.
I just want to know about it so I can have an idea in what part of the process you are standing now
My msn
paomatheu@hotmail.com