Teach Your Children, Well? by Debbie Cavalier

July 23, 2008

The Barenaked Ladies released their debut children’s record this past Spring and the response has been very positive by parents, kids, bloggers (including me), and the media. As I mentioned in an earlier post, it seems lots of well-established mainstream artists are crossing over into the children’s music market. However, I strongly believe to be a children’s artist is to be a role model and there are responsibilities that go with playing in this genre. This week, BNL... Read More...

The Word of Mouth Manual Volume II by Michael King

July 21, 2008

One needs only to take a walk down Boylston Street pass the new Apple store at 8AM to see how important word of mouth is to Apple and their new iPhone. Apple is legendary for their marketing (customer service is another thing - I waited close to an hour last week to get an iPhone, in which time Apple was only able to service ONE person). Their integrated marketing campaigns are amazing, from the traditional print, packaging, television, and branding components; to their forward thinking... Read More...

The Long Tail Was a Very Short Tale by Eric Beall

July 19, 2008

Sometimes, the more things change, the more they stay the same. Only two years ago, the buzz book of the media industry was “The Long Tail” by Chris Anderson (also visit The Long Tail Blog), which warned all of us old-fashioned music biz types that we were in the midst of a massive change (”Gee, you don’t say?”) and that even our most sacred tenet was about to be tossed to the wind. Suddenly, for the first time in its history, music was no longer going to be... Read More...