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Online Spring Term Starts April 5th



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Master Certificate

Artist Management

9 Courses (27 credits)

$10,755
Complete certificate tuition
(Plus Registration Fee $150)

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With the power in the music industry shifting from the major labels and other gatekeepers to the artists, the role of a manager is more important than ever. A manager that has a detailed understanding of the new and evolving marketing, technology, legal, touring, and business strategies is an invaluable member of any artists’ team. The Master Certificate in Artist Management provides a complete tool kit to anyone interested in success as an artist manager.

You’ll start by examining The Future of Music and the Music Business, building an essential foundation for success in a rapidly changing industry. You’ll learn how current and developing technologies, innovations, and trends have fundamentally changed the music business—and evaluate how they might directly affect your own plans. You'll look at issues such as digital rights management and copyright, and discover successful strategies for creating, promoting, and distributing music in the emerging digital market.

Next, in Music Marketing 101, you’ll study the principles behind independent and affordable music marketing. You’ll learn promotional tactics that can be implemented for under $5,000 and gain an understanding of how to effectively use tools such as press kits, artist photos, bios, and social networking to further your cause. At the end of the course, you’ll have a firm knowledge base of how to attract new fans and garner the attention of various forms of media.

From there, you’ll take you marketing savvy to the next level in Music Marketing: Press, Promotion, Distribution, and Retail. You’ll explore more advanced marketing concepts that can be used to create an effective worldwide marketing strategy. You’ll learn how to navigate the increasingly complicated world of music marketing by understanding the details of the major segments—branding, physical and digital retail and distribution, touring, radio, and press. By the end of the course, you’ll learn to create an integrated, active marketing plan that could push your artist to the next level.

You’ll then move on to learn the ins and outs of Concert Touring, the major source of income for bands of all sizes. In this course, you’ll learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows. You’ll gain valuable knowledge on all aspects of touring, from merchandise and promotion to sounds and lights to stage plots and settling up.

Next, in Legal Aspects of the Music Industry, you’ll gain an understanding of the important recent legal changes that every musican, engineer, and producer needs to know. You’ll delve into copyright law, recording and music publishing agreements, common contracts and agreements including producer, label and distribution agreements and club contracts, and digital rights management issues—all things essential to success in the music business today.

Rounding out the program’s required courses, Artist Management ties all of our coursework together with a specific focus on the importance of the artist manager. You’ll gain an invaluable collection of skills you’ll need in this role—leadership strategies, money management, motivational techniques, career planning, and what to do when things go wrong. By the end of the course, you’ll not only understand the important contractual and financial information you need to know, but will also be able to implement key methods for success and create innovative strategic plans for your artists.

The Masters Certificate in Artist Management also allows you to enhance your skills in a number of different areas by offering three elective courses in other music business topics—including publishing and entrepreneurship—all indispensable skills for the accomplished manager.

At the completion of this certificate program, you’ll have a wealth of practical information, up to date marketing and sales techniques, exceptional management skills, contacts with others in the industry, and a firm understanding of where the music business is headed – basically everything you need to make a successful career in artists’ management.

Substitutions may be requested for electives. Please contact our Continuing Education Registrar at registrar@berkleemusic.com or call (617) 747-2146 to see if your request suits the overall academic requirements for your chosen program.

Required Courses

BMB-140a The Future of Music and the Music Business
David Kusek (12 weeks, 3 credits)
Examine alternatives to the traditional means of distributing and marketing music, and explore scenarios and uncover opportunities that the new digital reality offers. Explore challenging aspects of the music business and discover the changes, technologies, innovation and powerful trends that are affecting its future. This course is essential for all artists, songwriters and music business people seeking success in the future.

BMB-115 Music Marketing 101
Bob Baker (12 weeks, 3 credits)
Gain a firm foundation in music marketing. Learn techniques to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of your music!

BMB-125 Music Marketing: Press, Promotion, Distribution, and Retail
Mike King (12 weeks, 3 credits)
Take your marketing efforts to the next level by learning the key marketing and promotion techniques that all independent labels, artists, and managers have to understand to create an effective worldwide marketing strategy: Publicity, Radio Promotion, Retail & Distribution, Merchandising, Internet, Advertising and Touring.

BMB-160 Concert Touring
John Czajkowski, Jeff Dorenfeld (12 weeks, 3 credits)
Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows.

BMB-180 Legal Aspects of the Music Industry
Don Gorder, Steve Masur (12 weeks, 3 credits)
Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters, and take a focused look at the important legal changes that have evolved as a result of the shift in the music business landscape.

BMB-135 Artist Management
George Howard (12 weeks, 3 credits)
Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.

3 Elective Courses

Recommended Electives

Please contact our Continuing Education Registrar to request elective substitutions.

BMB-110 Music Business 101
Lauren Davis (12 weeks, 3 credits)
Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.

BMB-170 Music Publishing 101
Eric Beall (12 weeks, 3 credits)
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.

BMB-150 Inside the Record Industry
George Howard (12 weeks, 3 credits)
Gain critical marketing and positioning advice on how to prepare yourself, your music, and your band, and learn realistic strategies for success for artists looking to get their music heard!

BMB-190 Music Industry Entrepreneurship
George Howard (12 weeks, 3 credits)
Focus your efforts and dramatically increase your chances of success by learning the entrepreneurial tools particular to the music industry, including business structures, finance, marketing, management, and leadership. Create a concise business plan that you can apply to many different music business ventures.

BMB-174 Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution
Mike King (12 weeks, 3 credits)
Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.

BMB-175 Online Music Marketing with Topspin
Shamal Ranasinghe, Mike King (12 weeks, 3 credits)
Topspin is a unique marketing, management, and content distribution platform that helps artists market and retail direct to their fans. In Online Music Marketing with Topspin, students will develop the in-depth marketing expertise necessary to properly execute a successful sales and marketing campaign using Topspin.