Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.
Now in its 5th revision, this best selling music business course will examine alternatives to traditional means of creating, financing, promoting, distributing and marketing music - and explore scenarios and uncover opportunities that the new digital music reality offers. Discover new structures and strategies for driving revenue and new approaches to the business of music. This course is essential for all artists, songwriters, managers, publishers and music business people seeking successful careers in the new digital music ecosystem.
Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters, and take a focused look at the important legal changes that have evolved as a result of the shift in the music business landscape.
Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
Focus your efforts and dramatically increase your chances of success by learning the entrepreneurial tools particular to the music industry, including business structures, finance, marketing, management, and leadership. Create a concise business plan that you can apply to many different music business ventures.
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