Over the past decade there has been a fundamental shift in the revenue streams within the music industry. Although some traditional income-generating activities are still very important to a musicianís bottom line, opportunities now exist to empower musicians to monetize their music in ways that were not possible in the past. The Specialist Certificate in Revenue Opportunities for Musicians addresses three major areas of income that all musicians should focus on: direct online sales to your fans, generating revenue from touring, and licensing income.
The certificate program begins with Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution. The course looks at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music. Students will learn the best practices and available tools for setting up their own Web site, implementing an effective social media strategy, options for third party communications (such as widgets and email), pricing and product information, and a detailed overview of the leading artist service based marketing and sales companies. By the end of this course, you'll have a fully timed, integrated, and optimized marketing plan that you can use to build up your fan base, generate interest in your music, and sell your music online.
While online sales and marketing has become integral to an artistís success, live events are still vital to building and maintaining an engaged fan base, and generating revenue along the way. Concert Touring looks at the various components that make up a successful tour. The course begins by detailing the proper foundation for an effective tour; how to put together a management team, a look at the various kinds of industry deals for tours, and an overview of who gets paid what during and at the end of a tour. Students will also be learning effective merchandising and promotion techniques and the technical side of touring, from devising stage plots, to set up and break down of a show. By the end of the course, students will understand the preparations and logistics involved in developing, budgeting, executing, and monetizing everything from individual performances to entire tours - from start to finish.
Youíll complete the certificate program with Music Licensing. Music licensing can be a very lucrative endeavor for musicians, and this course includes a mix of real-life examples, in-depth explanations, and exclusive video interviews with music supervisors, licensing society speakers, and other experts in the publishing world. Students will learn how to monetize their material across various licensing uses as a musician, songwriter, record label, and publisher. The course also provides students with the knowledge needed to register their works with various performing rights organizations, how to identify royalties, and how to collect them. Upon completion of this course in the program, students will know how to navigate the complicated music licensing landscape and what needs to be done to get their songs placed in a number of revenue-generating opportunities.
The Specialist Certificate in Revenue Opportunities for Musicians certificate program features practical music business knowledge that can be used by artists, managers, song publishers, and music business entrepreneurs who are interested in focusing their creative efforts into multiple viable revenue streams.
Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
Learn how to make money through creative licensing of your music! In this course, youíll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.
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