Now in its 5th revision, this best selling music business course will examine alternatives to traditional means of creating, financing, promoting, distributing and marketing music - and explore scenarios and uncover opportunities that the new digital music reality offers. Discover new structures and strategies for driving revenue and new approaches to the business of music. This course is essential for all artists, songwriters, managers, publishers and music business people seeking successful careers in the new digital music ecosystem.
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they’ll need to succeed and thrive in the new music business.
Learn how to make money through creative licensing of your music! In this course, you’ll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.
Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows.
Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters, and take a focused look at the important legal changes that have evolved as a result of the shift in the music business landscape.
Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.
Please contact our Continuing Education Registrar to request elective substitutions.
Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
Focus your efforts and dramatically increase your chances of success by learning the entrepreneurial tools particular to the music industry, including business structures, finance, marketing, management, and leadership. Create a concise business plan that you can apply to many different music business ventures.
Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
Topspin is a unique marketing, management, and content distribution platform that helps artists market and retail direct to their fans. In Online Music Marketing with Topspin, students will develop the in-depth marketing expertise necessary to properly execute a successful sales and marketing campaign using Topspin.
Understand the basics of how your creative works are protected by copyright law, what rights you have as a content owner, and how to leverage your copyrights to generate income.
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