Lesson 1: Defining and Understanding the Entrepreneur

• What is Your Dream?
• Exercise: What is Your Dream?
• Where are You in the Process?
• Exercise: List Your Assets
• In Focus Series
• Assignment 1

Lesson 2: Setting the Aim of a Music Enterprise

• Define Your Mission
• Exercise: Mission Research
• Formalize the Vision
• Exercise: Preparing to Write a Formal Vision Statement
• Determine the Values
• Exercise: List Your Values
• Discussion: Our Band Could Be Your Life–Chapter 1
• In Focus Series
• Assignment 2

Lesson 3: Identifying Customers and Determining Customer Requirements

• Your Customers
• Define Your Target Market
• Exercise: Describing Customers
• Determine Your Customer's Needs
• Exercise: Describe an Emotional Connection
• Coordinate Your Mission with Your Customers
• Discussion: Our Band Could Be Your Life–Chapter 12
• In Focus Series
• Assignment 3

Lesson 4: Legal Forms of Ownership

• Legal Forms of Ownership
• Self-Assessment Quiz
• Determine Your Legal Form of Ownership
• Exercise: Determine Your Legal Form of Ownership
• In Focus Series
• Assignment 4

Lesson 5: Measuring and Tracking Performance

• Macro-Strategy
• Exercise: Set the Goals
• Assessment
• Exercise: Re-Evaluate the Goals
• Strategy
• Discussion: Our Band Could Be Your Life–Chapter 5
• In Focus Series
• Assignment 5

Lesson 6: Organize Work Processes

• Identifying Your "Open Loops"
• Exercise: Closing "Open Loops"
• Organizing the Process
• Exercise: Organize Your Process
• Case Study: Ian MacKaye
• Discussion: Small Business Management–Chapter 9
• In Focus Series
• Assignment 6

Lesson 7: Entrepreneurial Patterns

• Key Traits of the Entrepreneur
• Exercise: Identify Entrepreneurial Traits
• Entrepreneurial Profile
• Exercise: Prepare an Entrepreneurial Profile
• Alignment of Entrepreneurial Traits
• In Focus Series
• Assignment 7

Lesson 8: Leadership

• Assessing Opportunities in the Marketplace
• Creating a Formal Improvement Process
• Taking the Enterprise into the Future
• Articulating Leadership Responsibility
• Assignment 8

Lesson 9: Publishing/Technology

• The Role of Publishing in Music Entrepreneurship
• The Changing Landscape of the Business of Music
• The Role of Technology in Entrepreneurship
• Assignment 9

Lesson 10: The Business Plan: Part 1

• Myths of Creativity
• Understanding the Landscape
• 10/20/30 Rule
• Assignment 10

Lesson 11: The Business Plan: Part 2

• Elements of the Business Plan
• Importance of Executive Summary
• Drafting and Redrafting
• Assignment 11

Lesson 12: Refinement/Closing Open Loops

• Business Plan Refinement
• Notes on Finance
• Notes on Taxes
• Open Forum
• Assignment 12