The Future of Music and the Music Business

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About Bruce Houghton

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Bruce Houghton is founder and president of Skyline Music, a booking agency that represents a diverse roster of nationally and internationally known talent, including Paula Cole, Black 47, DMC, Arturo Sandoval, Ritchie Blackmore's Night, Taylor Dane, Tom Rush, and many others. A sought-after music industry expert, he serves on the Advisory Boards of MidemNet, New Music Seminar, Band Metrics, and several music technology startups. His music and technology blog Hypebot.com covers the music industry and how technology is changing the way music is made, promoted, and monetized. Hypebot.com was named to cNet News.com's Top Blog 100.

About Mike King

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Mike King is a course author, instructor, and the Chief Marketing Officer at Berklee Online, the online continuing education division of Berklee College of Music. Prior to working at Berklee, he was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa's estate. Mike was also the Director of Marketing and Managing Editor of Herb Alpert's online musician's resource, www.artistshousemusic.org.

Mike has written three courses for Berklee Online: Online Music Marketing with Topspin; Music Marketing 101; and Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution. He also teaches The Future of Music and the Music Business for Berklee Online. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.

Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in The Huffington Post, The Boston Globe, Wired, CNN, The Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He's also presented at MIDEM, NAMM, CMJ, Rethink Music, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0.

Site: www.musicmarketingbook.com

Blog: mikeking.berkleemusicblogs.com

Twitter: www.twitter.com/atomzooey

About David Purcell

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David Purcell, Esq., is the founder and president of Music Royalty Solutions, a business management firm specializing in business management and financial solutions for independent recording, performing, and songwriting artists, as well as independent companies and startups in the entertainment industry. He works as a business and legal affairs consultant for such clients as Roadrunner Records and Robot of the Century Music Publishing.

In addition to teaching with Berklee Online, Purcell is the assistant program director of music business at New York University and runs the summer Music Business Institute, "What Makes A Star." Courses he has taught on both the undergraduate and graduate levels include Landmark Cases in Music Copyright Law, Business Structure of the Music Industry, Economic and Legal Settings of the Music Industry, Village Records (an NYU student-run recorded music label), Village Records Leadership section, Music Industry Internship Supervision, and Managing the Performing Artist.

As a professional drummer and percussionist, Purcell has extensive performance experience both in the U.S. and internationally and has performed and/or recorded with Jesse Malin, Ashford and Simpson, Tom Wopat, Debbie Harry (Blondie), Jody Watley, Neil Patrick Harris, Mink Stole, Princess Superstar, John Cameron Mitchell, Ian Astbury (The Cult), The Rocky Horror Show, Phantom of the Opera, and The Great American Trailer Park Musical. He is a proud graduate of Berklee College of Music and The University of Wisconsin Law School.



 

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