Concert Touring

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To be successful in today's music industry, you have to optimize every revenue stream possible. Not only does an effective tour kick-start your marketing and promotion engine, touring also continues to be the major source of income for bands large and small – from independent artists playing club dates to The Rolling Stones, Bruce Springsteen, and Radiohead's arena shows. The touring industry also employs thousands of professionals in every support role imaginable. For anyone with a career interest in the music industry, it's indispensable to have a thorough understanding of how these diverse parts work together.

Concert Touring will teach you the essential components of a successful tour: assembling a management team, putting together a plan that works for your particular situation, typical types of industry deals, alternative streams of income, and who gets paid what in the end. At the same time, you'll learn effective merchandising and promotion techniques, the ins and outs of sponsorships, and the technical side of touring: stage plots, sound and lights, and how to settle up the show when the music's over. The course provides working musicians, aspiring artist managers, booking agents, publicists, merchandisers, concert promoters and entrepreneurs with a detailed overview of the complete touring and music merchandising process, from start to finish.

By the end of this course, you will:

• Understand the preparations and logistics involved in developing, budgeting, and executing everything from individual performances to entire tours - from start to finish.
• Identify all the different players and their specific roles in the touring industry.
• Understand typical types of touring deals and alternative revenue streams.
• Learn the terms and concepts used in the concert and touring industry.

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