Instructor David Purcell talks about the ongoing changes in the music industry and how they're reflected in Music Business 101.
The business of music is a global multi-billion dollar industry comprised of a relatively small amount of individuals creating the music, and a whole lot of people doing everything else: working at labels, distribution companies, publishing companies, recording studios, artist management, promotion, producing, and legal counsel. If you are looking to further your career in the business end of the music industry, you cannot be successful without first understanding the entire industry as a whole. Music Business 101 presents a broad overview of the recording and music industry, and explains how the various segments operate on a day-to-day basis: where monies are generated, who the key players are, how deals are made and broken, how to protect your interests, and new developments in digital technology that are changing the way that music is marketed, promoted, distributed, and heard. This course presents the career opportunities that are available within the industry, and the knowledge you'll need to achieve your goals.
By the end of this course, you will:
Understand the structure of, and relationship between, the recording, music publishing, marketing and live performance industries.
Learn about different career and income opportunities, and develop a strategy to break in and succeed in the music industry.
Understand the business aspects involved in producing, manufacturing, marketing, and distributing records.