Licensing powers virtually every use of music, from digital download stores, to live performance, to music across mixed media. Through creative licensing, artists have made $10K on Twitter in one night, transformed albums into mobile applications, reached over 100 million listeners every day, and worked to collect every dime owed to them. Music Licensing sheds light on the nuts-and-bolts behind music monetization and how licensing is the touch point to generating revenue for artists, songwriters, labels, and music publishers. This course is designed for people who own or manage music copyrights—master recordings or underlying compositions—and who wish to exploit those copyrights for financial gain. You will obtain a conceptual understanding of basic licensing terms, opportunities, and strategies and apply that knowledge to monetizing your own creative intellectual property (IP). You will also learn important background details about rights licensing history, in addition to how to navigate complex industry statutes and apply practical business techniques.
The course will include a mix of several real-life examples and hypothetical situations, in-depth explanations, and review of agreements, alongside a wide array of exclusive video interviews with music supervisors, licensing society speakers, and experts in the publishing world. Successfully completing the course will enable you to monetize your creative IP across various licensing uses, whether you are a songwriter, artist, record label, or publisher. You will know how to register your works with relevant performing rights organizations, understand the differences between master/publishing revenue streams, identify opportunities to create new avenues for placement, and use online resources to introduce your music to potential placement agents. You will also be able to create a summary licensing plan capable of acting as a business plan for your licensing efforts.
By the end of the course, you will be able to:
identify current opportunities and how to create new avenues for placement of your own music
register your works with relevant performing rights organizations to ensure income streams
understand the differences between master and publishing revenue streams related to performance, mechanical rights, synchronization, and alternative revenue streams
understand the complexities between U.S. and international rights clearance and what barriers they place for songwriters and artists in collecting on distributed works.
design a distribution strategy (domestic and international) to distribute music via multiple channels (including iTunes, online radio stations, etc.)
use online resources to introduce your music to music supervisors, ad creatives, and video game producers
identify royalties to be collected and how you can collect them directly or via third parties