Lesson 1: Licensing Basics

• No Such Thing as a Sell Out? Moby's Play
• A Tale of Two Copyrights
• Know Your Rights
• Basic License Language
• Assignment 1: Licenses

Lesson 2: Mechanical Rights

• What Is Mechanical Licensing?
• Statutory Royalty Rage
• Day-to-Day Mechanical Licensing Operations
• Paying Royalties and Accounting
• The Future: Music in the Cloud and Mechanical Licensing
• A Cover Song: The Market Potential
• Assignment 2: Mechanical License Scenarios

Lesson 3: Performance Rights and How They Generate Revenue

• The Importance of Performance
• How It Started in the United States
• How Does Performance Licensing Work?
• How Are Performance Royalties Calculated and Distributed?
• Royalty Maximization Strategies
• Addressing the Playing Field and Your Catalogue
• Direct Licensing: Wave of the Future?
• Assignment 3: Register Your Work

Lesson 4: Synchronization Licensing ("Sync, Part 1")

• What Is Synchronization Licensing?
• The Key Players in Sync
• The Process
• Mixed Media: Differences between TV, Film, and Advertising Uses
• Sync Licenses and Key Terms
• Methods of Representation in Placing Your Music
• Library Music
• Assignment 4: Profile a Key Player in Sync Licensing

Lesson 5: Alternative Revenue Streams via Placement ("Sync, Part 2")

• Opportunities Available "Off the Grid"
• Indirect (Delayed) Revenue vs. Direct (Immediate) Revenue
• You Tube = Radio + MTV
• Video and Channel Monetization/Partnerships
• ContentID Monetization
• Assignment 5: Alternative Revenue Streams

Lesson 6: Creating Opportunities ("Sync, Part 3")

• Basic Ways of Creating Opportunities
• Placement Industry Trade Secrets
• Going DIY
• Maximizing Financial Return
• Assignment 6: Choose an Advertisement

Lesson 7: Distribution 2.0

• Brief Overview of Distribution 1.0
• What Are the New Distribution Outlets?
• What Are the Royalty Rates?
• What Developments in Distribution 1.0?
• What Do Record Labels Do to Justify Their Share?
• Assignment 7: Evaluate Performance of Current Distribution Channels

Lesson 8: Sampling and Mash-Ups

• What Is Sampling?
• Compare/Contrast the "Sampling" Spectrum
• Overview of a Sample Clearance
• The Flip-Side of the Coin
• Assignment 8: Research Appropriate Rights Holders

Lesson 9: Licensing Internationally, Part 1

• Outside of U.S. Licensing
• U.S. Society
• E.U. Societies
• U.S., Canada, and Mexico
• Review a Global Map Outlining Societies
• Assignment 9: Identify a Plan for Getting Rights

Lesson 10: Licensing Internationally, Part 2

• Issues from Territory-by-Territory Licensing
• Industry Issues
• Direct and Worldwide Licensing
• Are You Collecting All of Your Royalties?
• Assignment 10: Create Royalty Collection Strategy

Lesson 11: The Challenges of Music Licensing

• Platforms and Brands
• Licensing in the Real World
• When Should Rights Owners Be Flexible?
• Publishers vs. Labels
• Identifying New Licensing Opportunities
• Assignment 11: Pick an Area of Licensing

Lesson 12: Complete Your Licensing Plan

• Know Your Rights
• Performance Royalties
• Sync Opportunities
• Appropriate Distribution Partner/Platform * Identify Potential Partners
• Assignment 12: Prepare a License Plan

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