About Mike King

Mike King is a course author, instructor, and the Chief Marketing Officer at Berkleemusic, the online continuing education division of Berklee College of Music. Prior to working at Berklee, he was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa's estate. Mike was also the Director of Marketing and Managing Editor of Herb Alpert's online musician's resource, www.artistshousemusic.org.

Mike has written three courses for Berkleemusic: Online Music Marketing with Topspin; Music Marketing 101; and Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution. He also teaches The Future of Music and the Music Business for Berkleemusic. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.

Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in The Huffington Post, The Boston Globe, Wired, CNN, The Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He's also presented at MIDEM, NAMM, CMJ, Rethink Music, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0.

Site: www.musicmarketingbook.com

Blog: mikeking.berkleemusicblogs.com

Twitter: www.twitter.com/atomzooey

About Jay Coyle

Jay Coyle is the founder and "Music Geek" at the digital marketing firm, Music Geek Services. His company provides artist services for the music industry and has been a Topspin-certified marketer since 2009. Built upon a life-long omnivorous obsession with marketing bands and mixing in equal parts of knowledge gained from an advertising-focused Journalism degree at the University of Georgia along with his skills running a Marketing consultancy for 5 years in Atlanta, Music Geek Services was finally created in 2008 immediately after Jay left a marketing position at the EMI CMG label in Nashville.

Jay's first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay's core focus is to help further the careers of artists while partnering with them in a "D.I.Y. +" sort of way to have long-lasting and fan-focused careers.

To learn more about Jay Coyle or Music Geek Services, visit:

Music Geek Services: http://musicgeekservices.com/

About Christopher Moon

With an entrepreneurial spirit and insight, Christopher Moon strives to find creative and unique approaches to develop lasting careers for his artists. He is the founder of Anhedonia Management, which currently represents Josh Rouse (Bedroom Classics/Yep Roc Records), Apex Manor (Merge Records), Peelander-Z (Chicken Ranch Records), and James Apollo. He's also Head of Artist Relations for NoiseTrade

With almost 20 years of experience, ranging from sales and marketing for an independent label (Spongebath Records) to being an independent promoter hosting shows for Elliot Smith, Stereolab, and Bright Eyes (under his Anhedonia Presents banner), Christopher's grasp of the ever-changing landscape of the music industry is vast.

Christopher also co-managed the Nashville office for Nettwerk Management from 2005-–2009, where he worked with artists such as Rosie Thomas (Sub Pop) and Landon Pigg (RCA). Prior to that, he co-managed a successful electronic band Venus Hum (Geffen/BMG) with Kip Krones (manager for NEEDTOBREATHE) and Jason Moon Wilkins (founder of SoundLand, a yearly festival and conference in Nashville).

In addition to music, Christopher's has also worked in the world of film, having produced a video for Lambchop ("Up With People") as well as a feature length documentary "All The Way From Michigan, Not Mars" (a film capturing Rosie Thomas's collaboration with Sufjan Stevens and Denison Witmer). He was also instrumental in securing Landon Pigg's acting debut in Drew Barrymore's film "Whip It", alongside Ellen Page.

Christopher has spoken at several industry conferences over the years, including SXSW, CMJ, the Americana Music Association, and the Billboard Music and Advertising Seminar. He's been quoted in Billboard magazine, NPR, the Los Angeles Times, and Toronto Sun.

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