The Future of Music and the Music Business

Most of what we take for granted in the music business today is brand new. A decade ago there was no iPod, YouTube, Myspace, Facebook or Apple iTunes store. A decade from now, the industry will be very different than it is today and anyone seeking a career in music needs to learn to adapt and exploit the trends that are shaping the future of the music business.

Now in its 5th revision, this best selling music business course is about discovering successful strategies for the future. This course is essential for all artists, songwriters and music business people seeking successful careers in the music business.

This course is packed with insight, facts and examples from artists and business people creating the future of music. The discussions, interactive exercises, and interviews with music industry leaders, will get you to challenge the conventional thinking about the business of music, and explore new ways of creating, financing, promoting, and distributing it. Each week, we will examine an aspect of the evolving music industry, reflect on changes that are affecting it, and evaluate how these changes, technologies and powerful trends can directly impact your career.

The music industry has been utterly ripped apart by the impact of technology and social media and will never be the same again. New structures and strategies for driving revenue and opportunity are forming and new approaches to the business of music are working more successfully than past approaches. Find out about what is happening and will happen in the music business and how to apply that to your future.

The Future of Music online course lets you examine scenarios for the future from the perspective of both the creative aspect and the business aspect. Together we will look at the landscape of artists, writers, managers and publishers sitting in the center of an entirely new digital ecosystem.

You will learn:

• The Top 10 Truths that will guide the music business in the future
• How money is really made in the music industry and how to get financing for your projects
• The major forces at play in the music market today and tomorrow and how to capitalize on them
• The way technology continuously transforms the music business and how you can leverage technology
• New approaches to promotion like Direct-to-Fan and online licensing that work and challenge conventional thinking
• Business models for the future that exploit digital distribution, fan financing and generate income

Based in part, on the best selling book "The Future of Music: Manifesto for the Digital Music Revolution" this online course could be the most important music business course you will ever take. In it, you will learn directly from interviews, quotes, and insight from music industry heavy-hitters such as: Arcade Fire, Pomplamoose, Paramore, Jill Sobule, Steve Jobs and Apple, Terry McBride and Nettwerk, Ian Rogers and Topspin, Courtney Love and Kurt Cobain, Chris Blackwell and Jimmy Buffett, Steve Schnur, Electronic Arts, Primary Wave, Amazon, Rockband, Hypebot, Pandora, and many others.

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