Lesson 1: Music Industry Overview

• What Is the Music Business?
• What a Major Label Offers
• What an Indie Label Offers
• Record Company Expenses
• Overview of Copyright
• What Is a Music Publisher?
• Touring and Merchandising

Lesson 2: The State of the Industry Today

• How Is the Business Doing Overall?
• Visualizing the Recording Business
• The Truth About CD Sales
• Indie Label Perspective
• A Broken System for Artists
• Problems with Copyright in the Digital Age
• Music Licensing

Lesson 3: The Flow of Money

• Money Flow in the Industry
• Legitimate Digital Downloading
• The iTunes Model
• Models That Will Continue to Work
• Music Business versus Record Business

Lesson 4: Marketing and Promotion

• Word-of-Mouth Promotion
• Radio
• Alternative Radio Broadcasting
• Marketing and Promotion Methods: Freebies
• New Forms of Promotion
• The Psychology of Sharing Music

Lesson 5: Distribution

• CD Sales
• CD Pricing
• Local Retailers
• Online Digital Distribution
• Comparing Online Retailers

Lesson 6: Artist/Writer Perspectives

• Interviews
• For or Against File Sharing?
• Putting Your Money Where Your Mouth Is
• Emerging Artists
• Artist Point of View

Lesson 7: Customer Perspectives

• Kids Today—Shifting Perspectives
• What Do the Numbers Look Like?
• What Do the People Say?
• How is Music Discovered and Acquired?
• Your Perspective as a Customer
• The Future Relationship between Fans and Artists

Lesson 8: New Business Models

• How Has the Music Business Adapted to Change in the Past
• Recorded Music Pricing Models
• Track or Subscription
• Licensing the P2P Networks—The Utility Model
• MTV Future of Music

Lesson 9: Impact of Technology

• Historical Perspectives
• Adapting to New Technologies
• The Ravages of Free
• Legitimizing P2P

Lesson 10: What to Do If You Are an Artist/Writer

• What Do Artists Really Need?
• Elements of Success
• Do It Yourself (DIY)—Because You Always Had to Anyway
• Attracting Attention to Your Band
• How to DIY
• Creative Ways to Make Money
• Checklist for Starting Your Own Musician Business
• Challenges of Alternative Revenue Streams

Lesson 11: What to Do If You Are on the Business Side—Part 1

• New Ways of Promoting and Marketing
• Lessons from the Adult Entertainment Industry
• New Business Models
• Business Planning

Lesson 12: What to Do If You Are on the Business Side—Part 2

• New Century Business Model
• What to Do If You're a Record Label
• What to Do If You're a Publisher
• New Technology Makes for New Opportunities
• Ideal Future

• Media / Press Coverage

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