Inside the Record Industry

Whether your focus is on getting a record deal, or learning the skills necessary to produce, market, and distribute your music yourself, Inside the Record Industry demystifies the record industry, and offers realistic strategies for success to artists looking to get their music heard! George Howard, former president and head of A & R at the large independent record label Rykodisc, guides artists through the maze of today's music industry, and provides critical marketing and positioning advice on how to prepare yourself, your music, and your band for the challenges of attracting a label's attention and keeping them interested. Even if you are not ready for a record deal, the knowledge presented in this course will help you to assemble your team to get your music heard by as many people as possible. A must for all serious musicians, you'll learn to develop a killer demo package that is tailored to the A & R recipients mindset, understand how the various departments work together at a label to market your music to retail, radio, and press, and the value and intricacies of publishing and licensing deals.

By the end of this course, you will:

• maximize your gigs and other activities to make yourself more attractive to record labels
• navigate through the complexities of contracts and royalty statements
• understand your music publishing and co-publishing options.
• learn how the record industry operates, and how to use that information to best market yourself, your music and your band.

"George is a gifted, passionate individual who understands the music and artists wholly." - Chris Blackwell, Founder, Island Records

Industry Feedback

"George Howard really knows what he's talking about." - Chris Franz and Tina Weymouth, founding members of Talking Heads and Tom Tom Club

"Practical advice from an industry insider who has seen every aspect of the industry from supplicant to President." - Paul Q. Kolderie, Producer / Engineer (Radiohead, Hole, Morphine, Uncle Tupelo)

"A great resource for young artists trying to shape the business side of their career. It's comprehensive in scope and full of practical advice. I found the case studies used to illustrate different paths to success to be particularly compelling." - John Paluska, Manager of Phish

• Course Outline / Syllabus
• Requirements for Inside the Record Industry

• Yes, I'm ready to enroll
• I'm interested and have a few questions

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