Music Marketing 101

Course Authors: Bob Baker

The music industry has gone through monumental changes over the past five to ten years. The good news is that it's never been easier to record and manufacture pro-sounding recordings and reach a worldwide audience using the Internet. The bad news is that it's never been harder to cut through the clutter and stand out in a crowded music marketplace. But it is possible, and thousands of independent songwriters and bands are making it happen every day.

Music Marketing 101 offers low-budget, do-it-yourself promotion tactics that any independent artist can implement with a budget of $5,000 or less. The course begins with an introduction to marketing: basic tools you can use, the terms you need to know, and the differences between advertising, publicity, and word of mouth. The course moves on to cover the key principles that drive independent music marketing (including making connections and creating awareness), exposure tools including press kits, effective bios, and photos, the intricacies of social networking, and more.

At the end of this 101 course, students will have a firm understanding of what effective music promotion is and how they can use this knowledge to market their own music or the music of artists they work with. Upon successful completion of this course, students will have the basic tools they need to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of their music – without spending a fortune to do it.

By the end of this course, you will be able to:

• Easily grasp the underlying principles of effective music promotion and publicity
• Apply tailored, low-budget marketing strategies to your unique style of music or the music of artists you work with
• Turn your band name into a brand name on a niche level
• Attract targeted fans and turn them into raving evangelists for your music
• Grab the attention of editors, producers and journalists
• Make smart use of Internet promotion tools such as blogs, podcasts, and social networking sites like MySpace and YouTube
• Turn curious fans into paying customers and grow your musical income streams
• Move on to Berkleemusic's Music Marketing 201 course for more advanced promotion strategies

What You Should Know

• Course Outline / Syllabus
• Requirements for Music Marketing 101

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• I'm interested and have a few questions

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