Music Business

Discover the music business opportunities available in promotion, music publishing, distribution, and artist management.
 
music_business

Faculty Comments Down arrow

"The Berkleemusic online learning experience allows me to focus on an individual student's interests far more than traditional classroom based instruction. The architecture of the course, in combination with the ability to have one-on-one chats, provides a truly unique learning experience." --George Howard, Online Instructor of Music Industry Entrepreneurship.

Student Comments Down arrow

"The Future of Music and the Music Business course was by far the most incredible class I have taken in my life! There was great diversity among the students, and the teacher was extremely knowledgeable about the industry. I highly recommend it to any serious musician or music professional!" --A. Rubarth
Music Publishing 101
Eric Beall (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
The Future of Music and the Music Business
David Kusek (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Now in its 5th revision, this best selling music business course will examine alternatives to traditional means of creating, financing, promoting, distributing and marketing music - and explore scenarios and uncover opportunities that the new digital music reality offers. Discover new structures and strategies for driving revenue and new approaches to the business of music. This course is essential for all artists, songwriters, managers, publishers and music business people seeking successful careers in the new digital music ecosystem.
Music Business 101
Lauren Davis (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.
Concert Touring
John Czajkowski and Jeff Dorenfeld (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows.
Online Music Marketing with Topspin
Mike King and Shamal Ranasinghe (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Topspin is a unique marketing, management, and content distribution platform that helps artists market and retail direct to their fans. In Online Music Marketing with Topspin, students will develop the in-depth marketing expertise necessary to properly execute a successful sales and marketing campaign using Topspin.
Music Industry Entrepreneurship
George Howard (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Focus your efforts and dramatically increase your chances of success by learning the entrepreneurial tools particular to the music industry, including business structures, finance, marketing, management, and leadership. Create a concise business plan that you can apply to many different music business ventures.
Music Marketing 101
Bob Baker (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Gain a firm foundation in music marketing. Learn techniques to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of your music!
Legal Aspects of the Music Industry
Don Gorder and Valerie Lovely and Steve Masur (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters, and take a focused look at the important legal changes that have evolved as a result of the shift in the music business landscape.
Artist Management
George Howard (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.
Music Marketing: Press, Promotion, Distribution, and Retail
Mike King (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Take your marketing efforts to the next level by learning the key marketing and promotion techniques that all independent labels, artists, and managers have to understand to create an effective worldwide marketing strategy: Publicity, Radio Promotion, Retail & Distribution, Merchandising, Internet, Advertising and Touring.
Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution
Mike King (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
Music Supervision
Brad Hatfield (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Learn the ins and outs of music supervision, from both the artist and the supervisor standpoint. Understand the tools used by production teams, and discover the creative approaches, negotiation techniques, and licensing practices essential for artists who are interested in generating income from film or TV placements or students who want a career in music licensing.
Copyright Law
Allen Bargfrede (12 weeks) 3 Credits 		For-credit: $1,400
Non-credit: $1,200
Understand the basics of how your creative works are protected by copyright law, what rights you have as a content owner, and how to leverage your copyrights to generate income.
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