The Future of Music and the Music Business
Dave Kusek (12 weeks) 3 Credits
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For-credit: $1,095
Non-credit: $895
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| Examine alternatives to the traditional means of distributing and marketing music, and explore scenarios and uncover opportunities that the new digital reality offers. Explore challenging aspects of the music business and discover the changes, technologies, innovation and powerful trends that are affecting its future. This course is essential for all artists, songwriters and music business people seeking success in the future. |
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Music Business 101
Lauren Davis (12 weeks) 3 Credits
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For-credit: $1,095
Non-credit: $895
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| Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals. |
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Music Publishing 101
Eric Beall (12 weeks) 3 Credits
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For-credit: $1,095
Non-credit: $895
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| Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities. |
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Artist Management
George Howard (12 weeks) 3 Credits
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For-credit: $1,095
Non-credit: $895
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| Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand. |
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Legal Aspects of the Music Industry
Don Gorder and Steve Masur (12 weeks) 3 Credits
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For-credit: $1,095
Non-credit: $895
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| Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters, and take a focused look at the important legal changes that have evolved as a result of the shift in the music business landscape. |
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Music Marketing 101
Bob Baker (12 weeks) 3 Credits
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For-credit: $1,095
Non-credit: $895
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| Gain a firm foundation in music marketing. Learn techniques to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of your music! |
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Music Marketing: Press, Promotion, Distribution, and Retail
Michael King (12 weeks) 3 Credits
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For-credit: $1,095
Non-credit: $895
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| This course provides more advanced marketing techniques that can be immediately implanted into any band, independent label, or manager’s promotional strategy. Learn to create an effective worldwide marketing strategy in the major music marketing segments of publicity, radio promotion, physical and online retail and distribution, merchandising, Internet, advertising and touring. |
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Inside the Record Industry
George Howard (12 weeks) 3 Credits
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For-credit: $1,095
Non-credit: $895
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| Gain critical marketing and positioning advice on how to prepare yourself, your music, and your band, and learn realistic strategies for success for artists looking to get their music heard! |
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Music Industry Entrepreneurship
George Howard (12 weeks) 3 Credits
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For-credit: $1,095
Non-credit: $895
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| Focus your efforts and dramatically increase your chances of success by learning the entrepreneurial tools particular to the music industry, including business structures, finance, marketing, management, and leadership. Create a concise business plan that you can apply to many different music business ventures. |
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Concert Touring
John Czajkowski and Jeff Dorenfeld (12 weeks) 3 Credits
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For-credit: $1,095
Non-credit: $895
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| Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows. |
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