Winter Term Starts January 11th!   Contact Us 1-866-BERKLEE (USA) or +1-617-747-2146 (INTL)
 

Online Winter Term Starts January 11th



        

Music Business

Discover the music business opportunities available in promotion, music publishing, distribution, and artist management.
 
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Faculty Comments Down arrow

"The Berkleemusic online learning experience allows me to focus on an individual student's interests far more than traditional classroom based instruction. The architecture of the course, in combination with the ability to have one-on-one chats, provides a truly unique learning experience." --George Howard, Online Instructor of Inside the Record Industry and Music Industry Entrepreneurship.

Student Comments Down arrow

"The Future of Music and the Music Business course was by far the most incredible class I have taken in my life! There was great diversity among the students, and the teacher was extremely knowledgeable about the industry. I highly recommend it to any serious musician or music professional!" --A. Rubarth
The Future of Music and the Music Business
David Kusek (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
Examine alternatives to the traditional means of distributing and marketing music, and explore scenarios and uncover opportunities that the new digital reality offers. Explore challenging aspects of the music business and discover the changes, technologies, innovation and powerful trends that are affecting its future. This course is essential for all artists, songwriters and music business people seeking success in the future.
Music Business 101
Lauren Davis (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.
Music Publishing 101
Eric Beall (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
Artist Management
George Howard (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.
Music Marketing 101
Bob Baker (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
Gain a firm foundation in music marketing. Learn techniques to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of your music!
Music Marketing: Press, Promotion, Distribution, and Retail
Mike King (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
This course provides more advanced marketing techniques that can be immediately implanted into any band, independent label, or manager’s promotional strategy. Learn to create an effective worldwide marketing strategy in the major music marketing segments of publicity, radio promotion, physical and online retail and distribution, merchandising, Internet, advertising and touring.
Online Music Marketing with Topspin
Mike King and Shamal Ranasinghe (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
Topspin is a unique marketing, management, and content distribution platform that helps artists market and retail direct to their fans. In Online Music Marketing with Topspin, students will develop the in-depth marketing expertise necessary to properly execute a successful sales and marketing campaign using Topspin.
Concert Touring
John Czajkowski and Jeff Dorenfeld (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows.
Legal Aspects of the Music Industry
Don Gorder and Steve Masur (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters, and take a focused look at the important legal changes that have evolved as a result of the shift in the music business landscape.
Inside the Record Industry
George Howard (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
Gain critical marketing and positioning advice on how to prepare yourself, your music, and your band, and learn realistic strategies for success for artists looking to get their music heard!
Music Industry Entrepreneurship
George Howard (12 weeks) 3 Credits 		For-credit: $1,195
Non-credit: $995
Focus your efforts and dramatically increase your chances of success by learning the entrepreneurial tools particular to the music industry, including business structures, finance, marketing, management, and leadership. Create a concise business plan that you can apply to many different music business ventures.
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