School    Online Courses   Music Business 

Discover the music business opportunities available in promotion, music publishing, distribution, and artist management.

• Music Business 101

  Lauren Davis

  Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.

• The Future of Music and the Music Business

  David Kusek

  Now in its 5th revision, this best selling music business course will examine alternatives to traditional means of creating, financing, promoting, distributing and marketing music - and explore scenarios and uncover opportunities that the new digital music reality offers. Discover new structures and strategies for driving revenue and new approaches to the business of music. This course is essential for all artists, songwriters, managers, publishers and music business people seeking successful careers in the new digital music ecosystem.

• Music Publishing 101

  Eric Beall

  Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.

• Concert Touring

  John Czajkowski and Jeff Dorenfeld

  Learn the preparations and logistics involved in developing, budgeting, and executing a successful tour, from small club dates to international stadium shows.

• Online Music Marketing with Topspin

  Mike King and Shamal Ranasinghe

  Topspin is a unique marketing, management, and content distribution platform that helps artists market and retail direct to their fans. In Online Music Marketing with Topspin, students will develop the in-depth marketing expertise necessary to properly execute a successful sales and marketing campaign using Topspin.

• Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution

  Mike King

  Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.

• Music Industry Entrepreneurship

  George Howard

  Focus your efforts and dramatically increase your chances of success by learning the entrepreneurial tools particular to the music industry, including business structures, finance, marketing, management, and leadership. Create a concise business plan that you can apply to many different music business ventures.

• Legal Aspects of the Music Industry

  Don Gorder and Valerie Lovely and Steve Masur

  Build your music career with an understanding of the legal issues that are of special concern to musicians and songwriters, and take a focused look at the important legal changes that have evolved as a result of the shift in the music business landscape.

• Artist Management

  George Howard

  Explore the role and importance of an artist manager, what they do, and how it impacts the career of the artist and their brand.

• Music Marketing 101

  Mike King

  Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they’ll need to succeed and thrive in the new music business.

• Music Supervision

  Brad Hatfield

  Learn the ins and outs of music supervision, from both the artist and the supervisor standpoint. Understand the tools used by production teams, and discover the creative approaches, negotiation techniques, and licensing practices essential for artists who are interested in generating income from film or TV placements or students who want a career in music licensing.

• Copyright Law

  Allen Bargfrede

  Understand the basics of how your creative works are protected by copyright law, what rights you have as a content owner, and how to leverage your copyrights to generate income.

• Project Management for Musicians

  Jonathan Feist

  Working in the music industry involves a never-ending series of projects. These projects come in all sizes, budgets, and levels of complexity, but for each, setting up a process for planning, executing, and monitoring your work is crucial in achieving your goals. Project Management for Musicians will provide you with an overall approach, with many specific tools, to help you successfully complete your music industry-related projects

• Music Video Editing with Final Cut Pro

  Mehdi Hassine

  Learn all the steps and tools necessary to create a high-quality audiovisual experience, including how to assemble, enhance, and maximize the use of video, audio, and graphic content.

• Music Licensing

  Alex Holz and Scott Sellwood

  Learn how to make money through creative licensing of your music! In this course, you’ll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.

Faculty Comments

"The Berkleemusic online learning experience allows me to focus on an individual student's interests far more than traditional classroom based instruction. The architecture of the course, in combination with the ability to have one-on-one chats, provides a truly unique learning experience." --George Howard, Online Instructor of Music Industry Entrepreneurship.

Student Comments

"The Future of Music and the Music Business course was by far the most incredible class I have taken in my life! There was great diversity among the students, and the teacher was extremely knowledgeable about the industry. I highly recommend it to any serious musician or music professional!" --A. Rubarth